Pop it up!

For a new quiz show on the music channel TMF in cooperation with 7-up, we have created a small and playful leader-package. We opted for a toony approach with a little 7-up falvoured anime.

Our proposal in storyboard:

popitup_storyboards

Character design sketches:

popitup_character01

Styleboard:

popitup_styleboard

Character design variations:

popitup_character02

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